Project Description

Everleigh Body

Redesign // Packaging // E-Commerce Website // Digital Marketing

Everleigh Body needed to elevate their brand to more accurately speak to their brand promise: unapologetic beauty and self-care.

Everleigh Body is a Colorado-based CBD-infused plant-based skincare line that has been on the market for a couple years. Their mission is to rebel against the beauty industry’s status quo that guilts women into buying products on the premise that they’re “not good enough.”

Everleigh Body

Redesign // Packaging // E-Commerce Website // Digital Marketing

Everleigh Body needed to elevate their brand to more accurately speak to their brand promise: unapologetic beauty and self-care.

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Packaging Re-design

We channeled spirit of the rebel girl, who buys natural skincare products, not because she is “not good enough”, but because she deserves skin care that’s good enough for her. Our packaging re-design needed to reflect the boldness of the brand mission.

For the Dream body butter, we applied a straightforward name and color palette, informed by the scent ingredients: lavender and chamomile which induce the mood for sleep.

Similarly, for the Awake body butter, we used color and a straightforward name change as the main tools to speak to the mood and scent of this product: energizing citrus and bergamot.

BEFOREAFTER

From timid to boldly on-brand.