Via Lucent
Re-Brand // Website
Via Lucent is a consulting company that connects investors with inventors in the sustainable innovation markets.
Brand Logo and Website
![vialucent-logo-white-560px](https://stand-creative.com/wp-content/uploads/2021/05/vialucent-logo-white-560px.png)
We designed a bold new logo where we aimed to capture the liveliness and human touch of the consulting approach.
Via Lucent
Re-Brand // Website
Via Lucent is a consulting company that connects investors with inventors in the sustainable innovation markets.
Brand Logo and Website
![vialucent-logo-white-560px](https://stand-creative.com/wp-content/uploads/2021/05/vialucent-logo-white-560px.png)
We designed a bold new logo where we aimed to capture the liveliness and human touch of the consulting approach.
Logo Design
![vialucent-sketch-1600px](https://stand-creative.com/wp-content/uploads/2021/05/vialucent-sketch-1600px.jpg)
![ViaLucent-logo-1200px](https://stand-creative.com/wp-content/uploads/2021/05/ViaLucent-logo-1200px.jpg)
Custom Illustration
We illustrated a delightful field of elements that could inspire the imagination around sustainable innovations.
![vialucent-sketch-1600px-V2](https://stand-creative.com/wp-content/uploads/2021/05/vialucent-sketch-1600px-V2.jpg)
Website
While Via Lucent exists within the logic-based, scientific field of invention and innovation, we were more struck by the emotion-and story-driven spirit of the consulting practice.
Our client encouraged us to embrace the humanistic side of their work, so we married lively colors with stark black-and-white, hard edges with soft corners.
A stunning mobile interface.
to scroll
![](https://stand-creative.com/wp-content/uploads/2021/05/vialucent-mobile-500px-scaled.jpg)