Via Lucent
Re-Brand // Website
Via Lucent is a consulting company that connects investors with inventors in the sustainable innovation markets.
Brand Logo and Website
We designed a bold new logo where we aimed to capture the liveliness and human touch of the consulting approach.
Via Lucent
Re-Brand // Website
Via Lucent is a consulting company that connects investors with inventors in the sustainable innovation markets.
Brand Logo and Website
We designed a bold new logo where we aimed to capture the liveliness and human touch of the consulting approach.
Logo Design
Custom Illustration
We illustrated a delightful field of elements that could inspire the imagination around sustainable innovations.
Website
While Via Lucent exists within the logic-based, scientific field of invention and innovation, we were more struck by the emotion-and story-driven spirit of the consulting practice.
Our client encouraged us to embrace the humanistic side of their work, so we married lively colors with stark black-and-white, hard edges with soft corners.
A stunning mobile interface.
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