the process
We roll up our sleeves…
and work hard for you, because we know you’re passionate about what you’re doing, and you want someone who gets it. Well, we get it; and we know it’s worth applying our best for. We use our brains, our experience, our eye for aesthetics, our technical skills, and our secret toolbox to help you stand apart from the crowds. It may seem like magic, but it’s really just our vast volume of experience, influences, sharp thinking, and ok, a little bit of magic.
step 1
You get an idea.
We’d love to back you up on your idea, because it’s probably a good one. It may be a complete identity overhaul, or the development and unleashing of a whole new brand. It may be just a one-off brochure, website triage, or ad campaign. You may not even feel confident of what the beast is, or know what next steps to take, but you know that it’s worth reaching out to us.
step 1
You get an idea.
We’d love to back you up on your idea, because it’s probably a good one. It may be a complete identity overhaul, or the development and unleashing of a whole new brand. It may be just a one-off brochure, website triage, or ad campaign. You may not even feel confident of what the beast is, or know what next steps to take, but you know that it’s worth reaching out to us.
We meet.
There is no right or wrong way — maybe it’s an email, or you’re more of the phone call type of person. Maybe we’re finding ourselves headed down the hiking trail and get to chatting…you get the point. We’re all ears.
step 2
step 2
We meet.
There is no right or wrong way — maybe it’s an email, or you’re more of the phone call type of person. Maybe we’re finding ourselves headed down the hiking trail and get to chatting…you get the point. We’re all ears.
step 3
Discovery.
One of the best parts of the job is getting to discover just exactly who you are — what is your product, organization, service, or identity all about? Any and all background information is useful to us, in order to better understand the nature of the project. We lead you through discovery with all sorts of questions: who your customer is or was, and who you’d like to reach next. We like to know what stylistic things you like and dislike. We like to hear what creative approaches you’ve tried. We’re here to help you dig down and discover what will make your company or organization stand out.
step 3
Discovery.
One of the best parts of the job is getting to discover just exactly who you are — what is your product, organization, service, or identity all about? Any and all background information is useful to us, in order to better understand the nature of the project. We lead you through discovery with all sorts of questions: who your customer is or was, and who you’d like to reach next. We like to know what stylistic things you like and dislike. We like to hear what creative approaches you’ve tried. We’re here to help you dig down and discover what will make your company or organization stand out.
We research and get to work.
We take all the information you’ve given us, our own industry research, a tall mug of coffee, and we get to work. We apply an outsider’s perspective and empathetic view from your customers to craft an impactful outcome. Typography, user experience, color theory, hierarchy, marketing strategy, unexpected inspiration, and more — these are many of the tools we use to create the first draft of your project. We are always iterating on your project internally together, at every step of the process.
step 4
step 4
We research
and we get to work.
We take all the information you’ve given us, our own industry research, a tall mug of coffee, and we get to work. We apply an outsider’s perspective and empathetic view from your customers to craft an impactful outcome. Typography, user experience, color theory, hierarchy, marketing strategy, unexpected inspiration, and more — these are many of the tools we use to create the first draft of your project. We always iterating on your project internally together, at everystep of the process.
step 5
We challenge.
After we’ve presented to you and your team or business stakeholders with our first draft of the deliverable, or the project “concept,” we get to hear your feedback. The good, the bad, and the ugly, we want to hear it all, because that’s how we learn and create something even better. We may nail it on the first round, or we may need to iterate a few times to make sure you get something you love!
step 5
We challenge.
After we’ve presented to you and your team or business stakeholders with our first draft of the deliverable, or the project “concept,” we get to hear your feedback. The good, the bad, and the ugly, we want to hear it all, because that’s how we learn and create something even better. We may nail it on the first round, or we may need to iterate a few times to make sure you get something you love!
We refine and deliver!
We’ll make sure your project looks great and is perfectly sized, formatted, rendered and optimized for print, web, big, small, and everything in between. Once we get to know you and your brand through this process, we’re here to help sing your praises and ready to dive in to any future projects together.
step 6
step 6
We refine and deliver!
We’ll make sure your project looks great and is perfectly sized, formatted, rendered and optimized for print, web, big, small, and everything in between. Once we get to know you and your brand through this process, we’re here to help sing your praises and ready to dive in to any future projects together.