2016 has come and gone, and it’s time to reflect on the year in marketing and review the trends we should expect to see in 2017. This helps us to be prepared for and to properly plan out your marketing for the new year. Here are just 3 of the marketing trends we found to watch for.
Content Marketing is getting better-
According to a recent article from biznology, one of the trends that a carrying over from 2016 is the improvement of content marketing campaigns. (Content Marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online – wikipedia). Reporting up to 62% more on success rates. This is a good thing because content is so important. However, it does mean being prepared to allocate more budget to content marketing. Small business are especially seeing great return in content marketing by developing relationships and identities locally.
Mobile is everything-
Mobile devices are now the source of more internet traffic on the internet than desktops. At this time, the key is to think of your customers as moving targets. Now we can more accurately track mobile data and target our audiences’ needs that are changing throughout the day. We can customize marketing to target our customers for where they are and what they’re doing throughout the day.
Great Visual Content-
Having great visual content is crucial, not only for social media, but also for web, ads, and more. Visuals can help with your branding, help you stand out, get recognized, and be remembered. This is why Stand will come in with one of our professional photographers on our team and take great timeless images of your company and your products. High resolution, enduring photos can be used repeatedly for different promotional and advertising campaigns.
Of course, there’s a whole handful of tricks up 2017’s sleeve for marketing in the new year. We’ve found these top 3 to have the biggest impact. Along with marketing customers in store, native advertising, use of influencers, and more, it won’t stop there. We have an even more comprehensive list of trends on hand to make advertising and marketing work efficiently for our clients ready to go in our quiver.